Tree Testing with Lookback
What is it? Tree Testing helps UX researchers and designers understand how users navigate their web and app layouts by introducing the user to simple text versions of a site without any design. By…
Using Lookback for Diary Studies
If you want to conduct research of a user’s experience of your app or product over an extended period of time, versus a one-time session, then a diary study is the right method for…
“Usability testing is the ugly child of research” — and why we still love it
We interviewed user researchers from Airbnb and Google to get their take on usability testing’s bad rap, and whether it’s deserved.
How to win the battle for user research
Despite the surge of user-centric design practices, there are so many user researchers who find themselves having to fight: for impact, for budgets, for new hires. In other words, user research is not yet…
The Problem Roadmap: Only build what matters to customers
Many software companies have a product roadmap, with a list of features they’re planning to build, one after the other. While useful, it may also lead to lots of unnecessary features, a bloated product,…
Your product isn’t opinionated enough — tell us what it can’t do!
I recently came across a product called Retool that positioned itself as “the best product for building internal tools without coding”. That’s a super bold pitch by them, because I really see their product…
6 reasons to use Lookback instead of Zoom/Hangouts for user research
Thinking of replacing WebEx, Google Meet/Hangouts or Blue Jeans with Lookback? This is a common question. There are 6 reasons why. 1. See the screen and the gestures Once a session is started with…
Our 7 product principles, and why we need them
Building a great product is really hard. That’s why we’ve created these 7 principles — to help us make decisions faster and more cohesively. It doesn’t mean we’ll always get it right, but by…
Easily invite observers to your user research sessions
If you’re conducting a study and want stakeholders to join your research sessions, you don’t want them to have to create an account, remember some password, etc — you just want them to jump…
Lyft: Using Lookback for User Research Sprints
At Lyft, Frank Yoo and Vicki Tan have been running research sprints to cultivate a user-centric design approach. They’ve been using Lookback to provide greater accountability for the process, justify their design decisions and…