How is Lookback different from video conferencing tools like Zoom, Skype or GoToMeeting?
The answer is simple: Lookback is built for research. We know it can take some effort to make a case and get budget approval…
7 Tips on How to Ask the Perfect Questions in User Experience or Market Research Projects
Elements of a good research question, common mistakes and how researchers can avoid them As researchers, we are always trying to better our craft….
“Usability testing is the ugly child of research” — and why we still love it
We interviewed user researchers from Airbnb and Google to get their take on usability testing’s bad rap, and whether it’s deserved.
The Problem Roadmap: Only build what matters to customers
Many software companies have a product roadmap, with a list of features they’re planning to build, one after the other. While useful, it may…
Your product isn’t opinionated enough — tell us what it can’t do!
I recently came across a product called Retool that positioned itself as “the best product for building internal tools without coding”. That’s a super…