Lyft: Using Lookback for User Research Sprints
At Lyft, Frank Yoo and Vicki Tan have been running research sprints to cultivate a user-centric design approach. They’ve been using Lookback to provide greater accountability for the process, justify their design decisions and…
I am your co-creator, not your competitor
A competitive mindset has always been present in human interaction, not the least in business. But it’s halting innovation and causes us to focus on the wrong questions. Now is the time to change…